Product innovation is one of the most challenging issues
in the industrial design and production domains.
To reach innovation, competitors must pay attention
to product design mainly during the product concept
generation phase. This paper investigate the correlations
and the differences between the TRIZ theory for
systematic innovation and the Interaction Design. In
fact, both of them are particularly oriented to product
innovation, are intrinsically knowledge-based, and
have a central role in the present-day landscape of
product development. The respective potentialities
and lacks suggest some promising synergies between
them, and the resulting integration is intended to increase
the range of methods and tools for systematic
product innovation. After a general description
of the two domains, this research proposes a new
model where the peculiarities of TRIZ are exploited
during the several phases of the Interaction Design
process. This new TRIZ-based approach to the Interaction
Design allows a new, more structured, and
pragmatic problem solving process related to the interaction
issues.