This paper provides an overview of cults organised by private associations in Gallia Narbonensis and Alpes Maritimae. It is based on epigraphy and on a few archaeological remains. Evidence dates mainly from the second and early third centuries. Cults welded all of these associations, but some of them highlighted religious activities as their first raison d’être. Communities worshipped multiple and manifold gods, but professional associations chose deities who had a “natural” connection with the members’ trade. Besides, the cult of the Genius collegi was frequent. Association meeting-places were worship spaces, where the religious life of ordinary Romans blossomed.