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The “vaccine race”: Metaphorical conceptualizations of the search of an immunization against Covid-19

Pedrini, Giulia
2021
  • Controlled Vocabulary...

Periodico
Rivista internazionale di tecnica della traduzione = International Journal of Translation
Abstract
Metaphors have been shown to be paramount in health communication in the light of their capacity to make concepts more concrete and, consequently, simple. In the wake of the #ReframeCovid initiative (2020) and similar researches, which highlighted the ubiquity and relevance of figurative language during the coronavirus pandemic, this paper aims at providing a qualitative analysis of metaphors in mass media content with respect to the search of a coronavirus vaccine. The analysis was conducted from a contrastive perspective in Italian, English, German, and Russian. It pinpoints the most frequent source domains of such metaphors and provides an overview of the contexts in which they are used, i.e. the aspects of this phenomenon they frame, through practical examples. Finally, some considerations are made with respect to issues connected to the use of some of these metaphors, also from the translatological viewpoint.
DOI
10.13137/2421-6763/33238
Archivio
http://hdl.handle.net/10077/33238
https://ricerca.unityfvg.it/handle/10077/33238
Diritti
open access
Soggetti
  • Conceptual metaphors

  • health communication

  • coronavirus vaccine

  • mass media content

Visualizzazioni
7
Data di acquisizione
Apr 19, 2024
Vedi dettagli
google-scholar
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