In the stream of works showing the importance of a future-oriented strategy to face uncertainty and
identify future possible scenarios for innovation, this paper presents a case study that explores how
a company can organize its R&D function with the aim to look deeper to the future. Separating the
R&D, adding features of foresight to the organization, favouring external networks, even building
an organizational and managerial system to support these strategic decisions, can have a deep
strategic value in driving tomorrow innovations and in guiding companies investigating and
preparing for a complex and uncertain future. In fact, in a context of future-oriented strategy,
Research, having failed its wedding with Development, can find a new partner for a strategic
wedding in Foresight.
