Baptizing or renaming places has always been a political act of great importance. It is currently evident that Trump’s second presidency is characterised by the use of a strongly volitional communication, which seeks to gain a hold on the collective imagination. It ranges from the restoration of Anglo-Saxon toponyms to changing the name of the Gulf of Mexico, up to the hope of extending the USA to the Panama Canal, Canada and Greenland. It is difficult to understand when we stop at toponymy and when we slip into geopolitics. Toponymy helps us understand the political legacy that President Trump draws from, both in foreign and domestic policy. The objectives, multiple, aim to profoundly and lastingly change the USA. However, everything suggests that the season of globalization entrusted to international institutions (United Nations, WHO, WTO, climate agreements, etc.) is now part of the past.